Social Media Manager/ Marketer

Position:

Social Media Manager/ Marketer

No of Position:

1

Experience:

2-3 Years

Responsibilities:

• Develop a comprehensive social media strategy aligned with the company’s goals and target audience.
• Identify key platforms (e.g., Facebook, Twitter, Instagram, LinkedIn) for brand presence and engagement.
• Generate compelling and relevant content for social media channels, including graphics, videos, blog posts, and interactive content.
• Curate industry-related content to share with the audience and stay up-to-date with trends.
• Build and nurture an active and engaged online community around the company’s products and services.
• Respond to comments, messages, and mentions in a timely and engaging manner.
• Encourage user-generated content and facilitate conversations.
• Develop a content calendar to plan and schedule posts, ensuring consistent and timely posting.
• Monitor content performance and make data-driven adjustments as needed.
• Monitor social media metrics and KPIs to assess the effectiveness of campaigns.
• Generate regular reports showcasing key insights and recommendations for optimization.
• Collaborate with cross-functional teams, including marketing, design, and customer support, to align social media efforts with overall marketing campaigns.
• Plan and execute social media campaigns, contests, and promotions to drive engagement and conversions.
• Stay up-to-date with social media trends, algorithm changes, and emerging platforms to adapt strategies accordingly.

Qualification:

• Bachelor’s degree in Marketing, IT, Communications, or a related field (or equivalent experience).

• Proven experience as a Social Media Manager or similar role, with a strong portfolio of successful social media campaigns.

• Proficiency in using social media management tools and analytics platforms.

• Excellent writing, editing, and communication skills with a keen eye for detail.

• Creative thinking and the ability to conceptualize engaging content ideas.

• Strong organizational and multitasking skills to manage multiple platforms and campaigns simultaneously.

• Familiarity with design tools (e.g., Canva, Adobe Creative Suite) for creating visuals is a plus.

• Experience with paid social advertising is a bonus.

Benefits: