Digital Marketing Officer

Position:

Digital Marketing Officer

No of Position

1

Experience:

2-3 Years

Job Description:

• Analyze and interpret reports/data and use them for content development and promotion strategy
• Develop and implement a comprehensive  digital strategy to increase web traffic, brand awareness, audience engagement and social media following
• Content and social media — in order to formulate necessary strategies to produce relevant content and increase social media visibility of the network.
• Who can handle different SM plans, product development and produce new products
• Understand the company’s vision in terms of the content, audience reach, promotional plan and brand standing in the market and bring it to practice.
• Stay current on social media practices and emerging trends; advise the social media team in order to strategize.
• Ensure that promotional and marketing campaigns are in sync with the trends in market.
• Develop and manage digital marketing campaigns
• Manage organization’s website
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Track the website traffic flow and provide internal reports regularly
• Designs, builds, and maintains our social media presence.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Collaborates with agencies and other vendor partners.
• Evaluates emerging technologies.
• Provides thought leadership and perspective for adoption where appropriate.
• Build an inbound marketing plan
• Forecast sales performance trends
• Measure ROI and KPIs