Digital Marketing Specialist

Position:

Digital Marketing Specialist

No of Position:

1

Experience:

2-3 Years

Job Description:

• Annalise and interpret reports/data and use them for content development and promotion strategy
•  Develop and implement a comprehensive  digital strategy to increase web traffic, brand awareness, audience engagement and social media following
• Content and social media — in order to formulate necessary strategies to produce relevant content and increase social media visibility of the network
• Who can handle different SM plans, product development and produce new products
• Understand the company’s vision in terms of the content, audience reach, promotional plan and brand standing in the market and bring it to practice
• Stay current on social media practices and emerging trends; advise the social media team in order to strategize
• Ensure that promotional and marketing campaigns are in sync with the trends in market
• Develop and manage digital marketing campaigns
• Manage organization’s website
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns
• Track the website traffic flow and provide internal reports regularly
• Designs, builds, and maintains our social media presence
• Collaborates with internal teams to create landing pages and optimize user experience
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Collaborates with agencies and other vendor partners
• Evaluates emerging technologies
• Provides thought leadership and perspective for adoption where appropriate
• Build an inbound marketing plan
• Forecast sales performance trends
• Measure ROI and KPIs

 Requirements

• Min Bachelor/Master degree in Marketing, Digital technologies or relevant field with Proven work experience of min 2/3 years
• Hands-on experience with SEO/SEM, Google Analytics and CRM software
• Working knowledge of Content Management Systems, Basic HTML, live stream technology
• Experience with strategic plan execution and accountability
• Can write proposals with reference to various marketing campaigns